AMOR is a speakeasy cocktail bar tucked away behind a secret entrance, luring people in with masterfully crafted cocktails, neon-lit interiors and great music. 
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The bold contrast between neon red and black accentuates the bar’s chic, devilish charm — red represents passion, while black adds sophistication and elegance. The identity is sleek and elegant with a touch of nostalgia seamlessly woven into every detail of the brand.

Famous old love songs weave throughout the branding, whether etched on the walls or subtly integrated into menus, posters and packaging these lyrical touches enhance the storytelling. The abstract gradient backgrounds are inspired by the neon-lit interiors.
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Instagram stories reveal secret event launches and behind-the-scenes glimpses and the website features an animated gradient graphic with a captivating motion effect that draws visitors in.