Oolio is an organic olive oil brand offering premium, natural extra virgin olive oil that captures the rich heritage and tradition of Greek olive cultivation. 

The initial research began with an exploration of 3D typography, different illustration styles, creative stickers, and abstract olive-inspired shapes—a unique combination of elements aimed at creating a fresh and fun brand identity that stands out on the shelves.

Oolio cleverly incorporates the olive element into the brand identity by transforming the centre of the letter "O" into an abstract olive.

The olive graphic is used as an abstract logomark, pattern and a unique sticker element across the brand's collateral — overall setting a fun and playful tone.